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rift

B2B lead routing made simple

Y CombinatorWinter 2023ActiveB2BSalesSaaSB2BSales

What they do

Problem

B2B companies lose revenue because inbound leads are manually routed, poorly scheduled, and not followed up after no-shows, causing pipeline leakage between form fill and booked meeting.

Solution

rift is an inbound lead lifecycle platform that captures and qualifies leads, enriches and routes them to the right rep, schedules meetings based on availability and priority, and automatically re-engages no-shows and ghosted leads.

Who it's for

B2B revenue teams (sales and marketing) at high-velocity companies that rely on inbound lead capture and meeting booking.

Founders

Fil Twarowski
Founder

CEO @ rift (W23) || first biz hire @ Pulley (W20) || CEO @ Point API (W18) | MIT '17

Edvard Eriksson
Founder

Product and Growth at Rift. Formerly Growth at Samsara and Pulley.

Company timeline

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