Cedar
Execute the best sales playbook in industry
Y CombinatorWinter 2025ActiveB2BEngineering, Product and DesignSalesSales EnablementCRMEmail
What they do
Problem
Fast-growing sales teams struggle to ramp new reps quickly and consistently apply top-performer playbooks while wasting time on CRM admin and follow-ups.
Solution
Cedar is a sales enablement and automation tool that captures and distributes best-rep playbooks and automates CRM updates, follow-ups, and deal strategy workflows.
Who it's for
Go-to-market teams and account executives at fast-growing companies.
Founders
Jesse Li
Founder
Co-founder & CEO at Cedar. B.S. in Computer Science at Georgia Institute of Technology.
Isabelle Ilyia
Founder
CTO @ Cedar (YC W25). Previous software engineer @ Figma, Notion, and LinkedIn. Studied Computer Science @ Georgia Tech.
Company timeline
- Founded2025
- YC batchWinter 2025
- StatusActive
- Team size2 people
- LocationSan Francisco, CA, USA
