Sherpa

Turn more website visitors into customers

Y CombinatorSpring 2026ActiveB2BArtificial IntelligenceSaaSB2BMarketing

What they do

Problem

Websites fail to convert a large portion of visitors into customers due to ineffective page experiences and unclear optimization opportunities.

Solution

Sherpa uses automated behavior analysis to generate page variants and continuously run A/B tests to improve conversion rates.

Who it's for

Marketing and growth teams at businesses that drive customer acquisition through their websites.

Founders

Ethan Kinnan

Founder

Automated every job I've ever had. Now automating conversion rate optimization at Sherpa.

LinkedIn · X

Norbu Sonam

Founder

Co-founder and CTO of Sherpa (YC P26): autonomous growth experiments that increase conversion for human and agent traffic. Previously built agent infrastructure at Lindy used in millions of tasks, ran 50+ growth experiments there, and tripled paywall conversion. Before that, shipped image generation in Microsoft Copilot to tens of millions of users and a Super Bowl audience.

LinkedIn · X