Rehook.ai — Run, Track and manage any and all user incentive campaigns.

What they do

Problem

Businesses struggle to create, manage, and measure user incentive campaigns like referrals, loyalty, and discounts without heavy engineering effort.

Solution

Rehook.ai provides an all-in-one promotion engine with a rule-based system to launch, personalize, and track incentive campaigns such as rewards, coupons, and cashbacks.

Who it's for

Marketing and growth teams at consumer-facing businesses (e.g., e-commerce, apps) that run promotional and loyalty programs.

Founders

Akhil Suhag

Founder

Akhil Suhag is the co-founder and CEO of Rehook.ai (Previously Shopr.tv). Akhil is an alumnus of the Indian School of Business, Hyderabad, and a second time entrepreneur, who previously built and scaled one of India's largest fantasy sports platforms. An avid sports nerd, Akhil likes watching and playing several sports. Akhil sets the company strategy and direction, and drives the vision for Rehook.

Mukul Anand

Founder

Mukul Anand is the Co-founder and CPO of Rehook.ai (previously shopr.tv); before this, he was the Head of Product for one of the largest fantasy sports gaming app FanFight- acquired last year, where he met his current co-founders. He is a product guy at heart, passionate about building products that customers love, and believes in a customer-first approach. He is an IIT Roorkee alumnus who loves writing blogs about start-ups and product management in his leisure time.

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Tushar Dhara

Founder

Tushar Dhara is the co-founder and CTO of rehook.ai, Tushar's first tryst with entrepreneurship was a web development set-up which he started after graduating in Computer Engineering. Before rehook.ai, he was the Vice President, Technology at a fantasy sports start-up, which he scaled to support 8 million registered users. His architecture earned a spot in the AWS showcase (This is My Architecture) and was the subject of an AWS Case Study.

Akshay Suhag

Founder

Akshay is the Co-founder and COO of rehook.ai. Previously he built and scaled FanFight, one of India's largest Fantasy Sports platforms to 8 million users and 7 million in yearly revenue before being acquired. Originally from New Delhi, India, he graduated from National Institute of Technology, Allahabad, India where he received a Bachelor of Technology in Information Technology. He is an avid sports fan, especially Cricket, Football and Formula 1.