PlayAbly

We build games to help brands engage, convert, and retain customers

Y CombinatorSummer 2019InactiveB2BB2BGamingPersonalizationE-commerce

What they do

Problem

Brands struggle to capture attention and drive conversions using lifeless digital touchpoints like popups, forms, and landing pages, resulting in low engagement and limited first-party data.

Solution

A no-code platform that replaces standard conversion touchpoints with gamified mini-game experiences (e.g., quizzes, swipe games, stackers) to increase opt-ins, segment users, and collect real-time first-party data.

Who it's for

Brands and marketing/growth teams across eCommerce, B2B, restaurants, and retail that want to boost engagement, conversion, and retention.

Founders

Michael Birk

Founder

Michael Birk is a founder at Baotris

John Cheng

Founder

John Cheng is the Founder and CEO of PlayAbly, a gamification platform transforming how brands engage and build loyalty with their customers. With a strong foundation in gaming, John co-founded Playnomics, an AI-driven platform designed to predict player behavior. Following its acquisition by Unity Technologies, John joined Unity's executive team to lead Unity Analytics, providing data and machine learning solutions to over 20,000 game developers and reaching more than a billion players