Permutive

Rebuilding data in advertising to protect privacy

Y CombinatorSummer 2014ActiveB2BMarketingPrivacyAdvertising

What they do

Problem

Advertising technology loses targeting, frequency capping, and measurement capabilities as third-party cookies and identifiers disappear due to privacy changes.

Solution

Permutive provides on-device data processing and cohort-based audience infrastructure that enables ad targeting and measurement without sharing personal identifiers.

Who it's for

Digital publishers and advertisers (typically enterprise marketing and ad operations teams) who need privacy-safe audience targeting and measurement.