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Laurence

Hedge fund for ads

Y CombinatorWinter 2026ActiveB2BAnalytics

What they do

Problem

Amazon brands manage advertising with manual bid and keyword adjustments using delayed, noisy data, leading to inefficient spend and lower profits.

Solution

Laurence applies hedge-fund-style quantitative optimization to automate and improve Amazon advertising bidding and keyword decisions to increase net profit.

Who it's for

Amazon brands and sellers running ads on Amazon.

Founders

Matthew Chen
Founder

Built the Data Science Agent at Google. Grew Facebook new user retention by 18% by tuning Facebook's friending model. Third engineer at health-tech startup. Math+CS & AI research at Cornell. Ex-national team and semi-pro soccer goalie. Washed dishes and waited tables to pay for college. Financially independent at 17. National team & semi-pro soccer goalie. Taught myself to code at 18. Chemistry research at 15. CEO

Leo Gierhake
Founder

Researcher at Jump Trading, building quantitative models to execute 50% of all global crypto trades. $250,000 in high-stakes professional poker winnings. Founded a crypto investing platform at 18. ETH Zurich Electrical Engineering Chief Technology Officer

Company timeline

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