Mertado

Y CombinatorWinter 2010AcquiredB2BRetail

What they do

Problem

Consumers have difficulty discovering trusted products and shopping within the online communities they already frequent.

Solution

An online social shopping platform that enables users to discover and purchase products via community-driven recommendations and social browsing.

Who it's for

Online consumers who participate in web communities and want to discover and buy products through them.

Founders

Vijay Chittoor

Founder/CEO

Mehul Shah

Founder/CTO

I build and lead AI-powered, real-time products at internet scale. Driving measurable lift while reducing unit costs. Currently: CTO @ Blueshift. Previously: Mertado, Groupon Goods, Kosmix, NetApp. YC alum (W2010), USC/PICT (Pune). Co-inventor of 12+ patents.