The Modern Pricing Engine for Retail
Retailers underuse pricing strategy by relying on spreadsheets and simplistic cost-plus approaches, leading to missed revenue and profit opportunities and inefficient workflows.
An AI-powered pricing engine and co-pilot that identifies profit/revenue headroom and recommends price adjustments for retail operators.
Retail pricing teams and retail operators at consumer goods retailers.
CEO and Co-Founder at Luca. Before Luca, I spent a decade building product teams at Uber and Microsoft. At Uber, I led the pricing team that created ~$1B in margin improvements on our ridesharing business.
Co-founder and CPO of Luca. Previously led pricing teams at Uber Eats.





