GetCrux

AI Creative Strategist

Y CombinatorWinter 2024ActiveB2BAnalyticsArtificial IntelligenceSaaSAnalyticsMarketing

What they do

Problem

Performance marketers waste budget and struggle to understand which creative elements drive ad performance, leading to failed iterations and high CAC.

Solution

An AI creative strategist that analyzes ad creatives across 100+ parameters to identify winning patterns and recommend what ads to launch next.

Who it's for

Performance marketers and marketing teams running paid advertising campaigns.

Founders

Himank Jain

Co-Founder and CEO

Himank is the co-founder and CEO at GetCrux. He has previously worked at J&J as an ML Engineer, leading the NLP initiatives to automate sales transcript and was a data consultant at PwC. Himank has graduated from IIT Bombay. During his college time, he headed Mood Indigo which is Asia's largest student-led festival. It attracts artists from 25+ countries and 140K+ visitors nationwide and has raised $500K in capital from global brands. Excited about space, spirituality and sports!

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Atharva Padhye

Founder

Atharva is a co-founder at getcrux. Prev a Renewable Energy Engg grad at IIT Bombay. Started Crux while in college and dropped a management consulting job offer at Bain & Co. Prev worked on Risk Analytics at Citibank. While in college, I headed Mood Indigo (Asia's largest college festival) where we built the first-ever metaverse for colleges - a 3D experience to explore live events on the campus that brought in 100K viewership in 2 days. Avid interest in music & international cuisines.

LinkedIn · X

Prabhat Singh

Founder

Hi! I'm Prabhat, Co-founder of getcrux.ai. I completed my bachelor's at IIT Bombay. Previously, I co-founded a social initiative, Eduride, which helped over 1000 applicants reach their exam centers during COVID-19. I'm passionate about AGI, game design, fintech, and sports.