Embrace

Modern user-focused observability built on OpenTelemetry

Y CombinatorSummer 2019ActiveB2BEngineering, Product and DesignArtificial IntelligenceSaaSOpen SourceData Engineering

What they do

Problem

Engineering teams lack clear visibility into how web and mobile app performance impacts real end-user experience and customer outcomes.

Solution

Embrace provides a user-focused observability platform built on OpenTelemetry that correlates frontend user performance data with backend telemetry for end-to-end insight.

Who it's for

SRE, DevOps, and frontend engineering teams at companies running web and mobile applications.

Founders

Eric Futoran

Founder and CEO

Founder of Embrace, the only observability platform purpose-built for web and mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data Science. Previously founder of Scopely, the #1 mobile games publisher with Yahtzee, Walking Dead, and Star Trek. Built the first DMP at Aggregate Knowledge. First job was at Trilogy.

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