borong

borong is a SaaS-enabled marketplace that connects brands like…

Y CombinatorWinter 2020ActiveB2BRetailMarketplaceSaaSB2B

What they do

Problem

Independent retailers and suppliers in Southeast Asia lack real-time connectivity and efficient wholesale processes for discovering products, ordering, payments, and inventory management.

Solution

A SaaS-enabled digital wholesale marketplace that lets retailers discover and buy inventory in one platform and provides suppliers software tools to manage orders, payments, and customer databases.

Who it's for

Local independent retailers and suppliers/brands (SMEs) in Malaysia and Southeast Asia.

Founders

Aizat Rahim

Founder

I am the managing director of Borong (formerly known as Dropee), a regional B2B eProcurement marketplace with embedded financing funded by YC and top VCs across various countries. Previously, I was the co-founder of Infinite Ventures (2014-2016), a venture-building company that was acquired by US Kern Technology. I also served as the director of Job4Locum, a medical job portal company, from 2014 to 2016, until MIMS acquired it.

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