1stCollab

Performance-Optimized Influencer Marketing at Scale

Y CombinatorWinter 2023ActiveB2BMarketingArtificial IntelligenceMachine LearningMarketingAdvertising

What they do

Problem

Brands struggle to find, manage, and optimize influencer campaigns efficiently while controlling spend and proving ROI.

Solution

An automated influencer marketing platform that handles discovery, outreach, contracting, payments/taxes, and real-time performance optimization and tracking.

Who it's for

Marketing teams at startups and larger brands running influencer programs at scale.

Founders

Leon Lin

Founder & CEO

Currently working on 1stCollab, the best platform for brands and creators to collaborate on influencer marketing campaigns. I was previously at Pinterest for over nine years, where I watched the company grow from 100 to 3k employees. Most recently, I was Head of Discovery product there where I led our Home, Search, and Pins teams and was responsible for user engagement. Before that, I was a tech lead on the Recommendations team.

Varun Bansal

Founder

Co-founder at 1stCollab, a platform for brands and creators to connect and run marketing campaigns together. Before 1stCollab, I worked at Pinterest, where I was a product manager for the homefeed recommendations team, the international growth team, and—most recently—the creator engagement and community teams.

Andrew Liu

Founder

Currently working on building a network for brands and creators to connect and launch marketing campaigns. Previously, I was a Tech Lead on search and recommendations at Coupang and Pinterest. If you're interested in search, recommendations, or creators, please reach out :)!