Zyper

Recreating social networks for brands.

Y CombinatorWinter 2018AcquiredB2BMarketingSocialNetworks

What they do

Problem

Brands struggle to identify and activate their most influential social followers to drive authentic engagement and conversions at scale.

Solution

A machine learning-driven community marketing platform that finds the top brand fans within a brand’s social following and engages them to create advocacy and peer-to-peer content.

Who it's for

Consumer brands and their marketing/community teams looking to turn social followers into active advocates.

Founders

Amber Atherton

Founder

Former founder turned consumer investor. Raised a seed round from Forerunner Ventures to build my community software, start-up Zyper which was acquired by Discord. Wrote a book ‘The Rise of Virtual Communities’. communitiesbook.com joined the early stage VC fund Patron to lead seed rounds in consumer and gaming startups.

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