Wildcard

AEO/GEO for E-Commerce and Retail

Y CombinatorWinter 2025ActiveB2BEngineering, Product and DesignGenerative AIE-commerceMarketingRetail Tech

What they do

Problem

E-commerce and retail brands lack visibility and actionable insights to improve how their products and content appear in AI-driven search and shopping results.

Solution

Wildcard is an AEO/GEO platform that tracks brand and SKU visibility across AI search/shopping platforms and uses AI agents to enrich product data and generate optimization content and pages.

Who it's for

E-commerce and retail brands and merchants seeking to optimize discovery across AI search and AI shopping platforms.

Founders

Kaushik Mahorker

Founder

CEO at Wildcard. Previously, Engineering Manager at Scale AI where I led the GenAI Allocation team. Built the ecommerce enrichment engine for the largest company pilot - enriching 2.4M attributes across 400K SKUs. Former Eng at AWS Elastic File System. UCLA Masters CS and UCSB CS undergrad.

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