URX
Mobile ads that users like. Acquired by Pinterest in May 2016.
Y CombinatorSummer 2013AcquiredB2BEngineering, Product and DesignAdvertising
What they do
Problem
Mobile publishers struggle to monetize content effectively while advertisers need a way to drive mobile commerce with relevant, user-friendly ads.
Solution
URX provides mobile advertising technology that connects users from mobile content directly to relevant commerce experiences, enabling publisher monetization and advertiser performance.
Who it's for
Mobile app and content publishers and advertisers/brands seeking to drive mobile commerce.
Founders
Nate Smith
Founder
designer | investor | 2x founder Currently founder and CEO at Superoot (S18) Previously co-founder of URX (S13) – acquired by Pinterest
Company timeline
- YC batchSummer 2013
- StatusAcquired
- Team size11 people
- LocationNew York City, NY, USA; San Francisco, CA, USA
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