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Trackingplan

Automated QA for your Digital Analytics

Y CombinatorWinter 2022ActiveB2BAnalyticsSaaSAnalyticsData Engineering

What they do

Problem

Companies can't reliably trust or govern their digital analytics data because tracking implementations are opaque, inconsistent, and prone to breakage across websites and apps.

Solution

Trackingplan automatically discovers, models, and monitors analytics and marketing data sent to third-party tools to detect anomalies and maintain an up-to-date source of truth.

Who it's for

Marketing, analytics, and engineering teams at companies running web/app tracking with tools like Google Analytics, Amplitude, Hubspot, Intercom, or Braze.

Founders

Alexandros Andre Chaaraoui
Founder

I'm a Software Engineer and I love to apply AI in the industry. After obtaining a PhD in Machine Learning, I joined Google to work on Computer Vision for Android and NLP for the Google Assistant, where I owned the Weather vertical. I left to start and lead a ML Team at the 90-year old Rohde&Schwarz. There we patented and launched metrics for Data Analytics based on Deep Learning. As a founder at Trackingplan, I'm managing the technical department and people coordination.

Jose Padilla
Founder

Hi there! Trackingplan co-founder here. Our team joined because we had the need to do something. We had suffered a well-known problem: bad data. Relying on bad data to take business decisions is a pain in the ass. As we are enthusiasts in software, artificial intelligence and business, we had to do something about it. Trackingplan was born. I've built many kinds of software before, from desktop apps to home automation systems. So I'm excited about building Trackingplan and kill -9 bad_data

Jose Luis Perez
Founder

I'm born and I live in Spain. I love creating products that matter, dogs and soccer. I studied CS and founded three tech companies, where I took the role of CEO and product lead, but I try to code when my smarter fellows don't see me. At Guiomatic, we sold millions of custom travel guides to airlines At Hooks, we sent billions of notifications to millions of users. At Techstars we learned a lot. Now at Trackingplan, we help companies trust their data.

Pedro Trujillano
Founder

Business and technical oriented. Worked in development, product, operations and sales. 3x founder and VC.

Company timeline

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