Trace
Context-aware orchestration between humans and AI.
What they do
Teams struggle to orchestrate work across systems with shared context and to decide which workflow steps can be automated by AI versus requiring human input without engineering support.
A visual workflow orchestration platform that shares context across tools and coordinates AI agents with human-in-the-loop steps, automatically routing tasks to AI or humans.
Non-technical business teams at organizations that run cross-system processes and want to build and operate AI-plus-human workflows without engineers.
Founders
Co-founder and CEO of Trace. Former product manager at Copper, a digital asset custodian, where he delivered an institutional offering for State Street. Fintech background across hedge funds and scaleups as a data scientist. Built startups since 17 in retail tech, travel, and web3.
Co-founder and CTO of Trace. Former senior engineer at Deliveroo who built the grocery data-enrichment ML pipeline (millions of items, thousands of retailers). Multi-time founder; led backends in logistics and finance, and deployed workflow automation across engineering and ops.
Company timeline
- Founded2025
- YC batchSummer 2025
- StatusActive
- Team size3 people
- LocationLondon, United Kingdom
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