Swayable

Swayable predicts consumer opinion and the impact of content

Y CombinatorWinter 2018ActiveB2BMarketingMachine Learning

What they do

Problem

Brands and advocacy groups struggle to understand and predict how content will influence consumer opinions and behavior.

Solution

Swayable provides technology that measures and predicts consumer opinion and the impact of content to help optimize messaging.

Who it's for

Leading brands and advocacy organizations that create content and campaigns to influence public attitudes and behavior.

Founders

James Slezak

Founder & CEO

James is Founder and CEO of Swayable. He was previously Executive Director of Digital Strategy for The New York Times. Before that, he was a founding partner at Purpose.com, a consultant at McKinsey, and co-founded Peers.org, working closely with the founders of Airbnb. Originally from Australia, James earned a PhD in experimental physics at Cornell, with discoveries published in Science, Nature, and PNAS, and also studied economics under World Bank Chief Economist Kaushik Basu.

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