Second Measure

Unlock the power of transaction data.

Y CombinatorSummer 2015AcquiredB2BAnalyticsFintech

What they do

Problem

Investors and consumer brands lack timely, reliable insight into company performance and consumer behavior from transaction data.

Solution

Second Measure provides transaction-data analytics tools that generate performance insights, KPI predictions, and competitive benchmarking.

Who it's for

Investors and consumer brands use it for diligence, KPI forecasting, and competitive benchmarking.

Founders

Michael Babineau

Founder/CEO

Repeat technical founder/CEO in B2B SaaS. Last company was Second Measure (YC S15), an analytics company that scaled to tens of millions in ARR and had a 9-figure exit to Bloomberg. Current company (Turnstile) is quote-to-cash for sales-led startups. I was an engineer for ~15 years prior.