Saudara AI

AI Native Sourcing Broker For Overseas Manufacturing

Y CombinatorSpring 2026ActiveB2BArtificial IntelligenceB2BManufacturingSupply Chain

What they do

Problem

American brands importing goods lose time and money to unreliable overseas suppliers, hidden fees, and missed deadlines due to opaque, relationship-driven sourcing networks.

Solution

An AI-assisted human sourcing broker that connects brands to vetted overseas factories while managing sourcing, quoting, quality control, and logistics faster and cheaper.

Who it's for

American consumer brands and importers that manufacture products overseas.

Founders

Edward Haryono

Founder/CEO

I'm CEO of Saudara AI, an AI sourcing broker connecting US brands with international manufacturers. In 5 months, we've sourced $1M+ for 40+ brands. Sourcing is won by whoever has trust on both sides of the trade lane, and almost nobody does. I grew up in Indonesia in a family with 50 years in retail and logistics, giving Saudara supplier access competitors can't replicate. I spent 5 years at Amazon in procurement, working with buyers who are Saudara's customers today. Master's from Duke.

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Jennifer Prasetyo

Co-Founder and CTO

I'm CTO of Saudara AI, an AI sourcing broker connecting US brands with international manufacturers. In 5 months, we've sourced $1M+ products for 40+ brands. A former engineer at Microsoft Quantum and Meta Reality Labs, I'm the rare technical founder born into the problem. My family has 50+ years in Indonesian textile manufacturing, giving Saudara supplier access competitors cannot replicate, and my channel @jenandtech (100K+ followers) drives compounding inbound.

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