Acquired by Minu.mx - Fintech solutions for employees, starting with…
Companies struggle to provide and manage flexible employee benefits and perks consistently for local and remote teams across different geographies.
A virtual benefits card and platform that lets employers set budgets and perk programs while employees choose merchants, with centralized billing and control.
Employers/companies managing benefits and perks for local and remote employees worldwide.
I'm a Mexican entrepreneur who's been in the tech industry for 15+ years. I've had the privilege to work with companies like Apple and Danone and joined Rappi as early employee. I co-founded Isibit, which started as a business travel platform. Accepted into YC S20. During COVID-19, we pivoted into Plerk, a flexible perks solution. We managed to raise over $12M before being acquired by Minu.mx. Recently, I became part of Latitud, and I'm excited about supporting the LATAM startup ecosystem.
MBA, ex-Early Rappi employee
Former CTO of Plerk (YC S20, acquired by Minu). Built the company from first commits through YC batch and Series A. Led a 50+ engineering team within a 152-person company. Architected a regulated financial perks and benefits platform. Now CEO & Founder of Iteris (iteris.tech) — a product studio shipping AI systems, developer tools and client solutions. 6 products shipped with the same 5-person core team from Plerk. B.Eng. Computer Science, Tec de Monterrey.




