PINA
WealthFront of Indonesia
What they do
People struggle to manage money and make investing decisions due to fragmented tools and complex financial choices.
An app that combines automated personal finance tracking (net worth, cash flow, budgeting, goals) with easy investing via pre-built portfolios and automatic rebalancing.
Individual consumers in Indonesia who want to manage their finances and invest simply.
Founders
Founder at PINA. Previously worked @ Grab as Country Marketing Head for Indonesia, where I was responsible for driving the brand and marketing strategy for the Grab mother brand and all products under the super app ecosystem. Have 15+ years experience across design, tech, and marketing.
Previously lead product and design in Zenius
Over 20 years experience in capital market. Managing a company with USD 150 million transaction value per month with USD 300 million asset under management.
10+ years working at multinational digital & innovation design agency. led project on web, mobile, data, enterprise solution, marketing & personalisation stack, and digital transformation for FMCG and financial Industry / Brands. Started my career as fullstack engineer, led a team of engineer after moved back from UK
Company timeline
- Founded2021
- YC batchWinter 2022
- StatusActive
- Team size25 people
- LocationJakarta, Jakarta, Indonesia
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