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Muffin Data

Modern analytics for CPG brands

Y CombinatorWinter 2023AcquiredB2BAnalytics

What they do

Problem

CPG brands struggle to consolidate disparate sales, distribution, and supply chain data into a single, clear view of performance.

Solution

A turnkey data platform and reporting solution that combines proprietary datasets with automated ingestion from industry-specific sources to unify CPG analytics.

Who it's for

Consumer packaged goods (CPG) brands and their analytics, sales, and operations teams.

Founders

Andres Recalde
Founder

Co-founder at Muffin Data working to provide analytics solutions for leading Food & Beverage brands. Formerly at Banza, Gopuff, La Colombe, and RJMetrics.

Sal Calvo
Founder

Co-founder at Muffin Data building the single source of truth for CPG brands. Formerly at WhatsApp, Facebook, Stanford MS&E, RJMetrics. Talk to me about data warehousing + product growth.

Company timeline

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