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Motives

Consumer focus groups run by AI

Y CombinatorSummer 2025ActiveB2BMarketingB2BMarketingMarket ResearchAI

What they do

Problem

Consumer brands need faster, scalable qualitative insights from focus groups and interviews, which traditionally take weeks to run and analyze.

Solution

Motives uses a team of AI agents to moderate and analyze video interviews for qualitative research projects in hours instead of weeks.

Who it's for

Consumer brands and their product/marketing research teams that run qualitative studies to understand preferences and test new ideas.

Founders

Sean Conley
Founder

Building the best way to understand consumers. Previously launching AI tools at Google, Dataiku, TrueLayer. Started professional life as a researcher at GiveWell.

LinkedIn
Sam Stoll
Founder

Co-Founder & CTO at Motives. Ex-Palantir. Building the best way to understand consumers.

LinkedIn

Company timeline

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