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Maroo

CRM for creatives (acquired by Helium Ventures)

Y CombinatorSummer 2021AcquiredB2BFinance and AccountingFintechSaaSB2B

What they do

Problem

Creatives need a way to manage leads, clients, and sales workflows without using generic CRM tools that don’t fit their business.

Solution

Maroo provides a CRM platform tailored for creative professionals to track contacts, deals, and client relationships.

Who it's for

Creative professionals and creative agencies managing client relationships and sales pipelines.

Founders

Alex Nikityuk
Founder

Founder & CEO at Maroo (acquired). I’m a finance leader and founder with deep, hands-on experience building and running finance functions for startups and growth-stage companies. I’ve scaled financial operations from scratch, managed $400M+ in platform volume, led $500M fundraising at Revolut, M&A, and everything in between. If you need real finance expertise to get your company investor-ready or optimize your path to exit, I can help.

Andrei Riaskov
Founder

Andrei is a Co-Founder and former Head of Engineering at Maroo. He has been working as a software engineer since 2010. He has an expertise in CRM building, Enterprise software, Web-development.

Anja Winikka
Founder

Anja is the former Co-Founder of Maroo, a payments platform for the wedding market. Before, she spent 13 years in New York at The Knot Worldwide where she led the digital marketing and content teams of TheKnot.com and designed a series of education workshops and for wedding small business owners across the US. Anja has appeared and shared her insights and wedding industry expertise with The New York Times, The Today Show, Good Morning America, The Washington Post, CNN, and more.

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