AI-native direct booking infrastructure for global hospitality
Hotels lack modern direct-booking infrastructure and machine-readable inventory, forcing them to rely on OTAs with high commissions and preventing AI agents from completing end-to-end bookings.
GuruHotel provides an AI-native direct booking protocol that unifies inventory access, booking, and payments to enable seamless direct hotel reservations (including by AI agents).
Independent hotels and other hospitality operators that want to increase direct online bookings and reduce OTA dependency.
Hospitality Professional with over 10 years of experience in E-commerce, Revenue Management and Online Distribution for Hotels and Vacation Rentals. Broad experience managing overall sales for properties in Mexico and the Caribbean with a deep understanding of booking engines, channel managers, price comparison and revenue management tools.
Cofounder at @GuruHotel (YCW20). Angel Investor in +40 LATAM startups.
I make digital products. I am based in Medellín, Colombia. Brands and UI / UX designer, frontend developer lead and co-founder of GuruHotel, Inc.