Marketplace enabling social commerce for brands and content creators.
Content creators and media brands struggle to easily add shoppable products to their content and monetize audiences while brands lack efficient ways to drive social-commerce sales through relevant creator content.
Global Belly provides a marketplace and shoppable-content platform that matches brand products to creator content and handles the technology, analytics, and operations to enable creators to sell physical and virtual offerings quickly.
Content creators and content/media companies who want to monetize their audiences, along with consumer brands seeking creator-driven product sales.
I currently manage production oversight at Publicis Groupe across experiential, traditional content, and digital campaigns while developing frameworks for safe and scalable AI integration within creative workflows. Previously, I co-founded Global Belly (YC W20), a culinary tech startup in the social commerce space. Today, I focus on how producers and creative teams can safely adopt AI, develop “fair-trade” data pipelines, and unlock new creative economies within agency ecosystems.