GazeHawk
Eyetracking using webcams.
Y CombinatorSummer 2010AcquiredB2BEngineering, Product and DesignComputer Vision
What they do
Problem
Traditional eye-tracking studies are expensive, slow, and require specialized hardware and lab settings, limiting scale and reach.
Solution
GazeHawk uses proprietary software to perform eye tracking through standard webcams, enabling remote, in-home usability and ad evaluation studies at scale.
Who it's for
UX researchers, product teams, and advertisers/marketing researchers who run usability and ad effectiveness studies.
Founders
Brian Krausz
Founder
Working to make APIs better
Joe Gershenson
Founder
Company timeline
- YC batchSummer 2010
- StatusAcquired
- Team size2 people
- LocationMountain View, CA, USA
