Shopify for Homebuilders
Homebuilders lack a modern online way to manage and deliver the new-home shopping, purchase, and ownership experience, limiting sales and customer satisfaction.
Foundation provides a buyer experience platform that brings the new-home shopping, purchasing, and ownership journey online for homebuilders.
Homebuilders and their sales/marketing teams use it to sell new homes and manage the buyer experience.
Luke is the cofounder of Foundation, the buyer experience platform for homebuilders. Prior to foundation, Luke has spent 15+ helping start & scale ventured-backed startups as a founder, PM, and product exec.
Derek is the co-founder of Foundation, the buyer experience platform for homebuilders. Prior to Foundation, he was the former GM of Opendoor’s homebuilder business, which he turned into the company's first $1b+ partnership channel. Previously, he worked at one of the nation's largest homebuilders, Lennar, and has 15+ years in the homebuilding industry. He is passionate about building a better platform for residential real estate and the new construction industry.




