FitHub

The one-stop shop for healthy products

Y CombinatorWinter 2021ActiveConsumerFood and BeverageGroceryE-commerce

What they do

Problem

Consumers in Colombia lack a convenient way to reliably find and buy healthy, eco-friendly products in one place.

Solution

FitHub is an online supermarket that curates and delivers healthy products using strict healthy and eco-friendly sourcing criteria.

Who it's for

Health-conscious consumers in Colombia who want convenient access to vetted healthy and sustainable products.

Founders

Jabib Char

Founder

Industrial Engineer. Health educator. Passionate about retail and technology.

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Cristina Char

Founder

Business Administrador with a Master in Managment and Master in Visual and Digital Media from IE Business School. Experience in marketing of mass consumptions products, retail and non-profit organizations.

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Andrés Iriarte

Co-Founder

BA in International Business and BS in Sciences of Management Always curious about how things work and what makes people tick. Expert in operations, automation, BI and business development. I believe that the only reason we're in this world is to evolve through the service for others.