Ficra

Real time, source of truth for every product screen and user flow

Y CombinatorSummer 2024ActiveB2BB2BWorkflow AutomationProductivityDesign Tools

What they do

Problem

Product teams lack real-time visibility into what users actually see across screens and flows, causing time-consuming audits and missed quality and funnel issues.

Solution

Ficra provides an AI-powered live visual map and source of truth for product screens, user journeys, tests, and messaging in the live product.

Who it's for

Product teams at companies building digital products (especially teams with complex user flows) use it.

Founders

Omar El-Sadany

Founder

Co-Founder at Ficra; 3x founder; engineer. Previously, Omar founded Sawa, a venture-backed platform increasing opportunity and transparency in Web3 and AI. An early Tech Lead at Voicea (acquired by Cisco), he developed core AI assistant features, like patented chat-based interaction and voice commands. Earlier, he was a software engineer at Apple, where he was recruited following the success of his mobile app, flagtag. Holds an MBA from Stanford; BS in Computer Science from Carnegie Mellon.