Chari

B2B e-commerce and fintech platform for traditional proximity stores

Y CombinatorSummer 2021ActiveConsumerFood and BeverageFintechGroceryE-commerce

What they do

Problem

Traditional proximity retailers in French-speaking Africa struggle to reliably source consumer goods quickly and access affordable short-term financing.

Solution

A B2B e-commerce and fintech app that enables retailers to order inventory with free sub-24-hour delivery and provides microloans and other financial services.

Who it's for

Traditional proximity stores and small retailers in French-speaking Africa.

Founders

Ismael Belkhayat

Founder

Moroccan born & raised. Went to a french High School in Rabat Morocco, then left Morocco to go to University in Europe and the US. I studied and lived in Paris, London, Madrid and Ithaca. I started my career working as a consultant for the Boston Consulting Group and then left after 3 years to become a tech entrepreneur in Casablanca Morocco.

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Sophia Alj

Founder

I am a tech entrepreneur, co-founder & COO of Chari.co. I am an ex-McKinsey consultant with a passion for digital transformations. I am the mom of 2: Malyk & Leyla, 3 and 2 years old. I am a triathlete & skydiver.

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