BackType
BackType was an analytics company acquired by Twitter in 2011
What they do
Web publishers and marketers lacked clear analytics on how their content was being discussed and linked to across blogs and social media.
BackType provided a web analytics platform that tracked and analyzed online conversations, comments, and backlinks for content across the web.
Publishers, bloggers, and marketers who wanted to measure engagement and influence of online content.
Founders
Visiting Partner at Y Combinator. Previously, investor in Benchling, Coinbase, Supabase, 100+ more. Founded BackType (S08, sold to Twitter). Launched Twitter Ads and ran Ads Center at Twitter until 2014.
Investor in Benchling, Ollama, and dozens of YC cos. Partner at True Ventures. Former Head of Engineering at Twitter. Founded BackType, acquired by Twitter. YCS08
Company timeline
- Founded2008
- YC batchSummer 2008
- StatusAcquired
- LocationSan Francisco, CA, USA
