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100 Thieves

100 Thieves is a lifestyle brand for gamers. It fields esports teams, hosts live events and produces themed apparel.100t...

Sequoia

What they do

Problem

Gamers and esports fans lack a unified brand experience that combines competitive entertainment, community events, and culturally relevant merchandise.

Solution

100 Thieves operates an esports and gaming lifestyle brand that runs teams and live events while producing and selling themed apparel and content.

Who it's for

Gamers and esports fans who follow teams, attend events, and buy gaming-inspired apparel.

Company timeline

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